Joseph Carney & IAMTHELIVING- “The Reverse Music Video”

“The Reverse Music Video” is a unique, conceptual new offering from acclaimed filmmaker Joseph Carney made in collaboration with Juno-winning musician IAMTHELIVING. Having both grown up in the UK before re-locating to Canada, the two artists joined forces in Vancouver, BC to create this one-of-a-kind piece, halfway across the world from their shared homeland.“The Reverse Music Video” was crafted through an idiosyncratic process, in which, Carney first filmed IAMTHELIVING’s loose vocal improvisations and built a story on the fly, then constructed a song by combining multitudes of takes, resulting in a song & music video unlike any other- one where the video came first, and then the music second.