From Web1 to Web3: How VERTU Adapted to the Digital Age
For two decades, VERTU International Corporation Limited has remained committed to producing exceptional products of exquisite craftsmanship. The brand combines high-performance technology, rare materials, and British-style private butler service to create luxurious mobile phones. VERTU is dedicated to providing top-quality luxury mobile phones and excellent service to individuals who appreciate and enjoy living a life of luxury.
VERTU’s mission is:
To be chosen by the world’s most discerning Luxury Connoisseurs as the ultimate luxury mobile communication Brand.
Back in 1998, Nokia had a mission to produce the world’s first luxury mobile phone. VERTU embodied three fundamental principles: stunning design, regal sophistication, and the ability to connect people through technology.
VERTU was not only an avant-garde luxury mobile phone, but it was also a gateway to an elite lifestyle. With just a click of a button, users had access to an exclusive concierge service that elevated their way of life to the next level.
VERTU is a brand that is deeply rooted in British culture, having been born in London, its inspiration for positioned luxury phones comes from cultural heritage. Moreover, the brand collaborates with master craftsman to create unique and innovative designs.
The Thames River is a major source of inspiration for VERTU, with iconic events such as the Oxford and Cambridge Boat Race and literary works like, ‘The Wind in the Willows,’ being inspired by this majestic river, company’s engineer Mark Darkin dedicated meticulous effort to carve an image of the river onto the back of their Signature series, honoring the river’s significance in British culture. VERTU is a brand that values both timeless quality and innovation. While they have a deep appreciation for the classic button style found in their Signature series, they also eagerly embrace new technology like flexible screens and foldable 5G handsets. Despite being around for 24 years, they don’t consider themselves old-fashioned, but rather a classic brand that is always evolving. At VERTU, the staff strives to strike a balance between familiarity and innovation, constantly pushing boundaries while maintaining their commitment to satisfy their customers.
For those who demand perfection, a series called Signature was created, offering a mobile phone that stands out. On its launch in 2002, the series marked the start of technological innovations. Each Signature phone is meticulously crafted by a skilled British artisan using the finest materials, including a ceramic listening pillow, sapphire crystal screen, ruby bearings, 6L grade fine steel, and precious metals. These elements come together to create an elegant masterpiece. Furthermore, the AKG 1.5 mm speakers of Signature phones revolutionized mobile ringtones by delivering crystal-clear sound quality, enhancing the overall user experience.
According to legend, in ancient times, a young man named Arthur accomplished the seemingly impossible task of pulling a sword out of a stone, thus becoming the king of Britain as foretold. With Excalibur in his grasp, he transformed from an ordinary individual into a bold and confident ruler. It is said that the stone now lies hidden in London, with Excalibur waiting inside, and there is a prophecy that the true king will return to save Britain when it is in dire need. Just like the mythical Sword in the Stone.
In fact, the design of the first Signature phone was inspired by, none other than, Excalibur. The V symbol represents the hilt, while the sapphire screen shines like an indestructible blade. The ruby key serves as a talisman of royalty. And to ensure that the phones also deliver exceptional sound quality, the engineers turned to Italian composer Dario Marianelli to create a distinctive VERTU ringtone, which was then recorded by none other than the London Symphony Orchestra.
Later on, VERTU made a bold move during the WEB2.0 era in 2010 by introducing a concierge service and boutique lifestyle to mobile phones, which they called the ‘British butler’ service. The design of VERTU phones is heavily influenced by national legends like King Arthur, and its aesthetics pay tribute to the quintessential British panache. The concierge service is a unique feature that brings a traditional butler service to the modern world, providing customers with a personalized and luxurious experience. VERTU’s innovative approach to mobile phones has made it a trailblazer in the industry, combining traditional British elegance with cutting-edge technology.
The impact of WEB 2.0 on our lives is becoming increasingly restrictive. Although it initially began as a platform for sharing knowledge, it has now become a golden prison that restricts us in every way possible. The big tech giants have monopolized the industry, and users can have their accounts suspended without warning, with every click being tracked. These factors have resulted in the loss of freedom and privacy for users, which are now nothing more than ideals. As a result, a new revolution is needed, and this is where Web 3.0 comes in. It is a space for pioneers who are ready to embrace uncertainty and take a leap of faith.
VERTU understands the need for a revolution and is creating a new space within this emerging landscape. Unlike the echo chambers of the past, it offers a new environment that prioritizes privacy, security, and digital sovereignty. METAVERTU, the world’s first Web3 phone and a luxurious phone brand originally conceived by Nokia has been launched by Vertu. The brand, known for its extravagant phones has ventured into the Web3 technology space with this latest offering. METAVERTU is an innovative phone that incorporates blockchain technology, making it the first of its kind in the world. The launch of this phone which supports the integration of Web3 technology into mobile devices marks a new era in the mobile technology industry.
METAVERTU is a mobile phone designed specifically for the era of Web 3.0. VERTU officially launched the METAVERTU in 2022. This smartphone line was created to propose CNCOS, a 5-dimensional integrated ecosystem that aims to integrate chips, smart terminals, blockchain, operating systems, and high-end services into a single phone.
The phones are billed as the first Web3 devices and feature up to 18GB of memory in addition to 10TB of storage. VERTU’s goal is to create an equal data rights ecosystem that is accessible to people of all demographics. As this is a Web3 mobile device, it operates both Android and Web3 systems. The phone features a DApp store platform for decentralized applications, the ability to create and mine non-fungible tokens (NFTs), and VERTU’s Concierge service – a unique feature available on all VERTU devices.
METAVERTU has two operating systems, one of which is designed specifically for NFTs and blockchain. Users will be able to run an Ethereum node directly on the handset, send encrypted peer-to-peer communications, and add other decentralized apps as they become available. It also has a built-in blockchain chip, which meets global financial institutions’ security standards and protects your cryptocurrency from cybercriminals.
Not only does METAVERTU allow for easy access to NFTs with just one click, but it also provides seamless authentication of one’s identity and secure transaction protection. Web 3.0 may still be an unexplored landscape, but with a phone tailored for the future, one can confidently navigate this new world. With METAVERTU granting people unparalleled digital sovereignty, they can enjoy digital independence like never before.
Thomas Tompion, known as ‘The Father of English Clockmaking,’ revolutionized time with his innovative creations. In 1676, he was commissioned by King Charles II to design two clocks for the Royal Observatory, Greenwich. From then on, timekeeping continued to evolve, from mechanical watches to digital watches, and most recently, smartwatches. With the advent of Web 3.0, it is now time for a new kind of smartwatch that meets the demands of this new era.
VERTU’s smartwatch pays homage to Tompion with its classic British wristwatch appearance. However, this is no ordinary watch, but a device built for the Web 3.0 world. While stylish in design, VERTU’s smartwatch also bridges the gap between Web 2.0 and Web 3.0, serving as a symbol of what the future holds.
VERTU’s core values revolve around the following Point of Difference (POD):
1. Outstanding Performance
The Luxury Connoisseur is offered by an extraordinary sensory experience through state-of-the-art technology that provides outstanding performance in optics and audio. This technology is designed to enhance the lives of Luxury Connoisseurs, making them feel confident and empowered as they explore and enjoy all the extraordinary experiences life has to offer. With unparalleled performance and superior sensory experiences, Luxury Connoisseurs can immerse themselves in bold, new adventures with ease.
2. Exquisite Craftsmanship
Exquisite craftsmanship is the hallmark of VERTU, a luxury mobile handset brand based in England. Each handset is meticulously crafted by dedicated craftsmen using only the finest materials to create a truly exceptional product. The handsets are also personalized to reflect the unique individuality of each Luxury Connoisseur.
Owning a VERTU handset is more than just possessing a luxury item, as it provides an extraordinary sensory experience that instills passion and confidence in the customers. The attention to detail and quality craftsmanship is evident in every aspect of the handset, from the design to the performance.
3. Global Luxurians
VERTU is a brand that caters to a specific customer segment – the Luxury Connoisseurs. These are individuals who are accustomed to the finest things in the world and seek the ultimate in luxury that reflects their individuality and enhances their lives in an authentic and personal way. The customers of VERTU value time and memorable moments with the most important people in their lives, and they understand that it is not just the products that matter most, but the experience they bring.
VERTU’s Luxury Connoisseurs are individuals with a wealth of knowledge and experience. They are discerning and cultured with a global outlook. These customers are contemporary, sophisticated, and unique, with a desire to express their individuality through their choice of luxury products. The experience of using a VERTU product is just as important to them as the product itself, as it provides them with a sense of passion and confidence that enhances their overall quality of life.
4. Exclusive Services
VERTU understands the importance of high-quality visuals and has gone to great lengths to ensure that its products meet the highest standards. The phone features a sapphire crystal screen and a specially designed earpiece made from polished ceramic to enhance the audio quality. Additionally, the phone’s exclusive ringtone is played by none other than the London Symphony Orchestra. For VERTU, the phone is more than just a functional device, it is a source of beautiful moments.
5. Pioneering Spirit
Vertu is a Brand that exemplifies leadership, innovation, and confidence. Their bold approach to creating luxury mobile phones is reflected in their pioneering spirit. The launch of their first-ever WEB3 mobile phone, METAVERTU, marked the beginning of their pioneering spirit. The sale of this product was officially launched on 24th October 2022.
METAVERTU is a mobile device designed specifically for Web 3.0, providing essential privacy and security for one’s digital assets and communication, granting them peace of mind in this new era of the internet. With a user-focused approach, METAVERTU offers a personal workspace through VBox, a smart file manager, and 10T of distributed storage. The device allows for easy access to NFTs with a single click, while ensuring the authentication of their identity and securing transactions. Although Web 3.0 may be unfamiliar territory, one can confidently navigate it with a phone that is future-proofed. With METAVERTU, people can experience digital sovereignty like never before.
In addition, the launch of their flagship product, the Vertu Signature in 2002, created an entirely new category that bridged the gap between luxury and mobile phone markets. To achieve this, Vertu amalgamated engineering, design, and technology to create a phone that was of unprecedented quality and design. In addition, the Brand provided top-notch services to create an unparalleled customer experience, making its offerings unique. Vertu’s passion for innovation continues to drive its mission, resulting in a diverse collection of rare and authentic products, premium services, and unmatched Brand experiences.The high level of authenticity that VERTU embodies is evident in its passionate, proud, and honest approach to its brand. The company’s commitment to its mission and vision is unwavering, and it never compromises on the most essential aspects of its products and services. Guided by integrity, VERTU strives to exceed the highest standards and ensure that customers do not have to compromise on beauty and quality when purchasing a communication device.
VERTU takes pride in investing in innovative design, luxurious materials, VIP service, and network security, as such, METAVERTU adheres to VERTU’s standards. Despite having a significant advantage in having already released its Web3-powered phone and being able to claim “the world’s first Web3 phone,” METAVERTU’s superior quality, high-quality craftsmanship, and use of luxury materials, as well as its groundbreaking security features, place METAVERTU firmly in a class of its own.
VERTU has created the ideal collision and integration of a high-end mobile phone and the cutting-edge Web3 world. The recent release of VERTU’s METAVERTU, as well as the upcoming release of Solana Saga, is a significant step forward in the development of Web3 phones. As the number of blockchain-based applications and services grows, companies are expected to jump on board and cater to this market. While the rest of the blockchain and Web3 worlds try to catch up, VERTU is actively accelerating the growth of the Web3 mobile ecosystem.
